The dream project

Provide was beginning to expand into the Veterinary industry, but most of the company’s brand and sales assets were geared toward the Dental industry. I saw the need to create a brand video to raise brand awareness for this expansion and wrote an original script to support those efforts.

I thought “what could be a source of inspiration for a child to want to grow up to become a veterinarian other than an obvious love for animals?” I wrote and pitched this brave video idea unprompted to my marketing team peers. With some on the verge of tears, everybody agreed that this needed to be made.

While all of the animation and illustration credit can go to the wonderful Made by Things, this video showcases my ability to lead a project from initial ideation, collaborate with my team and vendor along the way, and push to final publication.

Not only did this give Provide an amazing storytelling piece to raise brand awareness in the veterinarian industry, but we also received all art assets from the video to expand and diversify our library for use in all other marketing materials.

visionary ideation • art and creative direction